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News / Life / Travel

Phoenix hyped for big game

Super Bowl crowds will have plenty to do beside game

The Columbian
Published: January 10, 2015, 4:00pm
2 Photos
The Super Bowl will be played Feb. 1 at the University of Phoenix Stadium in Glendale, Ariz.
The Super Bowl will be played Feb. 1 at the University of Phoenix Stadium in Glendale, Ariz. A number of special events are taking place in nearby Phoenix for football fans during the days leading up to the big game. Photo Gallery

PHOENIX — The last time the Super Bowl took place in Arizona, in 2008, Phoenix looked like an obstacle course. The city was wrapping up construction of a light rail and expanding its convention center. Partying was relegated to Scottsdale and to the Glendale suburbs, where the game will again be played Feb. 1 at University of Phoenix Stadium.

This time Scottsdale and Glendale will still fill big roles, but Phoenix won’t be a benchwarmer. And its thriving light-rail line and new bike-sharing program make it easy for football fans to explore the city.

SUPER BOWL CENTRAL.

The free fan event Verizon Super Bowl Central spans 12 city blocks, Jan. 28- Feb. 1, from Central Avenue to Fifth Street, between Van Buren and Madison streets. Giant XLIX Roman numerals representing the 49th Super Bowl will be set up for photo ops and selfies. Local talent will perform on one stage each afternoon, while another stage hosts NFL players for autograph sessions. Concerts and fireworks will take place each night.

The NFL Experience Engineered by GMC takes place Jan. 24-Feb. 1 at the Phoenix Convention Center. Admission is $35 (kids 12 and under, $20). Fans can play games testing their ability to kick field goals, throw like NFL quarterbacks or race 40 yards down a field. At the NFL Play60 Zone, kids can do arts and crafts, agility drills and other activities. Visitors can watch live NFL Network broadcasts, look at a collection of 48 Super Bowl rings and take photos with the Vince Lombardi Trophy, awarded each year to the Super Bowl champs.

GETTING AROUND DOWNTOWN.

The 20-mile light rail runs from north-central Phoenix through downtown and then east to the suburbs of Tempe and Mesa. A $25 seven-day commemorative Super Bowl pass includes a pocket guide and souvenir lanyard.

Bright green bicycles make it easy to spot stations for Grid Bike Share, the city’s new bike-sharing program. You can reserve bikes using a mobile app or keypad on the bike. Fares start at $5 an hour, plus tax.

FOOTBALL AT THE ARIZONA SCIENCE CENTER.

At the Arizona Science Center, kids can learn about everything from the human body to what makes volcanoes erupt. But the museum on Fifth and Washington is embracing football geeks with an exhibit called “Gridiron Glory: The Best of the Pro Football Hall of Fame,” Jan. 24-May 3. More than 200 artifacts from the Pro Football Hall of Fame will be displayed, including Knute Rockne’s 1919 Massillon Tigers helmet. A section dedicated to hometown team Arizona Cardinals will have Larry Fitzgerald’s shoes and gloves and Pat Tillman’s Army ranger uniform. Visitors may also throw, jump and kick through a 1,200-square-foot “training camp” gallery.

HEARD MUSEUM.

The Heard Museum, known for its Native American collection, is using Super Bowl week to spotlight the outcry over Native American imagery in sports. The museum will screen the documentary “In Whose Honor?” Jan. 25 at 2 p.m. for free with admission. The film follows a Spokane mother who organized a movement against the use of Native American culture for sports logos and team names. A panel featuring former NFL player Jim Warne, a member of the Oglala Lakota tribe, will lead a symposium, “Indigenous Stereotypes in Sports,” Jan. 30. A current exhibit, “Beautiful Games: American Indian Sport and Art,” showcases Native American athletes in competitive sports.

JIMMY FALLON.

Jimmy Fallon tapes a special edition of the “Tonight Show” Feb. 1 from the historic Orpheum Theatre. The restored 1,300-seat venue was built in 1929.

FOOTBALL FESTIVITIES IN GLENDALE.

DirecTV is mounting a Super Fan Festival near the Glendale stadium Super Bowl week at Pendergast Family Farm. Visitors can ride a mechanical bull, fly down a zip line or challenge their football skills against NFL Hall of Famer Lynn Swann. The digital TV service provider will also produce 12 concerts Jan. 28-30 including Zac Brown Band, Snoop Dogg and Imagine Dragons.

Los Lobos and others will headline another concert series Jan. 28-Feb. 1 at Westgate City Center near the stadium.

FOOTBALL FESTIVITIES IN SCOTTSDALE.

Just like last time, there will be plenty of glitz and glamour in neighboring Scottsdale. The suburb hosts a free Fan Fest on Jan. 26-Feb. 1, with chef demonstrations and fashion shows daily outside the Scottsdale Fashion Square mall, including the NFL Wives Fashion Show on Jan. 30.

Westworld of Scottsdale hosts the $700-a-head Taste of the NFL, where chefs representing 32 NFL cities pair food and wine, donating proceeds to food banks.

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