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News / Business

Owners seek to grow The Gorge Amphitheatre

Amid complaints of traffic congestion, expansion at popular venue proposed

The Columbian
Published: September 28, 2014, 5:00pm
3 Photos
Photos by Daniel Houghton/The Seattle Times 
 Debbie Lehner of Ridgefield sings along near the end of Hawk Nelson?s performance at the Creation Northwest Christian music festival at The Gorge Amphitheater in Grant County. ORG XMIT: WASET103
Photos by Daniel Houghton/The Seattle Times Debbie Lehner of Ridgefield sings along near the end of Hawk Nelson?s performance at the Creation Northwest Christian music festival at The Gorge Amphitheater in Grant County. ORG XMIT: WASET103 Photo Gallery

GEORGE — On concert weekends, The Gorge Amphitheatre becomes the largest community in rural Grant County in central Washington. Now, owner Live Nation wants to improve and expand the scenic venue, upsetting residents who are tired of battling the crowds, the drinking and the trespassing that often accompany the concerts.

The Gorge is one of the nation’s most unique major concert sites. It is far from the state’s population centers and perched on a spectacular cliff above the Columbia River near the small town of George. Up to 27,500 people can attend concerts, even though the facility is fairly rustic.

The Gorge, 140 miles east of Seattle, has offered concerts for more than two decades. This year, it brought acts like Zac Brown and Dave Matthews Band, and festivals such as Sasquatch, Watershed and Paradiso. The music scene there offers quite a contrast to regular life in Grant County, which has about 90,000 residents and is the nation’s largest producer of french fries.

There are concerts nearly every weekend between May and September, and Grant County Commissioner Cindy Carter, whose district includes The Gorge, ticked off the issues facing neighbors.

“The garbage, noise in the campground, the trespassing,” she said. “Traffic.”

A change in zoning last August opened the door to expansion. But the company must still submit expansion plans and get them approved by county officials.

Proposed improvements could include a restaurant, farmer’s market, grocery store and outdoor cinema, along with permanent bathrooms in place of portable toilets. Further down the road, the company wants to expand its campground by 1,000 spaces, allowing for many more concert patrons. There is talk of a zipline.

Neighbors have spoken out against the expansion. But many are now in a wait-and-see mode, hoping that Live Nation and the county come up with a plan to reduce the traffic congestion that is their biggest concern.

“It really boils down to traffic,” said Dean Sprayberry, president of the Sunland Estates home owners association. Sunland Estates is a development of 549 lots next door to The Gorge Amphitheatre.

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Many residents would like to see the two-lane county roads that lead from Interstate 90 to the amphitheatre expanded, perhaps with the addition of a third lane, to reduce horrendous congestion on concert weekends, Sprayberry said.

Grant County officials have begun the process of studying how much expanded roads would cost.

“We need to add another lane,” Carter added. “Even orchard workers trying to get to fields at 2 a.m. are getting stuck in traffic.”

Many of the neighbors are actually from western Washington and have vacation homes in Grant County, Carter said. “They want to get to their vacation homes without sitting in line for two hours,” she said.

Sprayberry hastened to add that many Sunland residents embrace the entertainment offered by The Gorge, and some bought homes in the development because of the concerts.

But during music festival weekends, traffic on Silica Road can be backed up for five miles on Thursday, Friday and Saturday, Sprayberry said.

The other issue for Sunland Estates owners is that their development, on the banks of the Columbia River, is private property and they don’t want concertgoers accessing the river through their land, Sprayberry said. “We don’t have facilities to take care of the public,” he said.

Danny Wilde, general manager of The Gorge, said the change in zoning turned the amphitheatre into a master planned resort. That will lead to improved facilities that include everything from sewer upgrades to new fences to a proposed zipline to take patrons from the campground to inside the venue, Wilde said. There are also plans for new retail space and many more campgrounds, with improved campsites.

But a major issue remains getting in and out of The Gorge from Interstate 90, he said. “We’ve got to get traffic off the road a little quicker,” Wilde said.

Gorge officials have taken steps to address neighbors’ concerns. That includes issuing vehicle tags intended to allow neighbors to more quickly move through concert traffic; a hotline for residents to report trespassing or vandalism; a newsletter to inform residents about concert developments; and private security to patrol nearby homes and farms during concerts.

To bolster their case for rezoning and expansion, Gorge officials in August issued an economic impact statement that showed almost $56 million was spent on concerts in 2013 by about 400,000 people who attended events. That includes spending on tickets, food, merchandise and camping, according to the report issued by Live Nation. The study also found that $22.7 million was spent in surrounding communities.

The Gorge paid $1.5 million in taxes to Grant County last year, as one of the county’s largest taxpayers. It employs more than 1,500 on concert weekends, most living in Grant County, the study said.

Grant County officials say the single-night concerts are not the major source of problems. Multinight music festivals, such as Paradiso and Watershed, cause many of the problems, Carter said.

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