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News / Business

Kuni vice president Herman dies at 72

He joined company in 2010, helped double its revenue

By Gordon Oliver, Columbian Business Editor
Published: October 31, 2014, 12:00am

Joseph C. Herman, executive vice president of Vancouver-based Kuni Automotive Group, died Wednesday following a yearlong battle with pancreatic cancer. He was 72.

Herman joined Kuni in 2010 as its chief operating officer and helped double company revenue from under $500 million to more than $1 billion annually. In August, the company named him executive vice president. Kuni, with dealerships in four states, recently created a new “best in class” dealership award that will be named “The Joe Herman Challenge Cup.”

“Remarkably, Joe worked right up to the end, doing what he loved doing,” Greg Goodwin, Kuni’s chief executive officer, said in a statement. “Mentoring, coaching, leading, teaching, motivating, impacting the lives of everyone he touched. He was a true visionary who changed our business, much for the better.”

Throughout his more than 40-year career in the auto retail industry, Herman directly managed more than 215 dealerships and thousands of employees, Kuni said in a statement. That career began in the 1960s when Herman sold cars at a Volkswagen dealership in New Jersey. Over several decades he moved into positions at four Volkswagen, Porsche, and Audi dealerships on the East Coast. He then spearheaded creation of US Auto Group, one of the nation’s first consolidated automotive groups.

In the early 1990s, Herman served as the COO and executive vice president for EMCO/United Auto Group, which later became the Penske Automotive Group. He then spent nearly eight years as president and CEO of the Planet-Potamkin Automotive Group before joining Group 1 Automotive as its senior vice president of operations.

In addition to his auto industry work Herman served as chairman of Herman Advertising; CEO and founder of Rosetta Advisors; director with Techvolutions; and as a member of the advisory board of Mobile Productivity. In recent years, he was a frequent speaker, panelist and moderator at industry events.

Herman was born June 9, 1942 in Pittsburgh. He studied at Duquesne University in Pittsburgh and Monmouth College in Monmouth, Ill. He most recently lived in Vancouver.

Herman is survived by his wife, Kathryn, son, Christopher Scott Herman, and daughter, Rebecca Brooke Herman.

In lieu of flowers, the Herman family requests donations be made to the OHSU Knight Cancer Institute.

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Columbian Business Editor