BEAVERTON, Ore. — Strong demand for Nike’s shoes and apparel in North America and Europe, as well as price increases in regions around the world, helped the athletic goods maker’s net income rise 38 percent in the fiscal first quarter.
Results beat expectations and the company’s shares rose 6 percent in aftermarket trading.
Nike has been dealing with Europe’s fluctuating economy and a slowdown in growth in China. The company has been working to reduce its inventory in China and reworking its offerings there to adapt to the changing tastes of Chinese consumers. In a call with analysts, the company said it expects China revenue to grow in the second quarter and be roughly flat for the year as it works to turnaround results.
“We continue to make progress on repositioning this market for long-term sustainable growth,” said CEO Mark Parker.
Meanwhile, Nike has been enjoying strong demand in its largest market, North America, where it has been selling off less profitable brands like Umbro to focus on core brands like Nike and Converse. All categories except golf grew in North America during the quarter.