o Be in debt, and be less financially literate.
o Report foreclosure of their mortgage or loan.
o Be concerned about having enough money for emergencies.
o Experience legal problems.
o Have problems with the upkeep of their home.
o Experience serious illness, injury or death of a loved one.
o Have experienced a negative life event.
o Be lonely.
o Have been hospitalized or seriously ill in the last few years.
o Have a condition that limits their physical abilities.
SOURCE: The Psychology of Consumer Fraud
“You’re attacking their solid ground. They truly believe it,” Harper said.
The elderly may fear losing their independence if relatives find out they’ve given away money to collect a prize that doesn’t exist.
“These people are so good at what they do, it’s hard not to believe them,” Jerry Pugh said. “We feel so stupid about it.”
Harper told the Pughs they weren’t dumb, they were just duped by a sophisticated scam. Multiple characters were involved in the fabrication; they went by names such as Regina Davis, Christopher Mead and Preston Powell. In fabricated plot twists, some of these characters were “fired” or “died.”
Just when the Pughs were ready to give up, they would get another phone call that re-ignited their hope and excitement. According to the consumer fraud study, once people make a commitment, they are less likely to change their minds. “This commitment may persist, even when the person knows the decision they made is not optimal,” the study says.