Business name: Vancouver Woodworks Furniture.
Owners: Bruce and Kathryn Lyons.
Address: 3000 N.E. Andresen Road, Vancouver.
What the business does: Vancouver Woodworks sells quality wood furniture and accessories including tables, chairs, bedroom furniture, desks, bookcases, television stands, futons, kids furniture, lamps and artwork.
Each week, The Columbian offers a brief snapshot of an interesting Clark County business. Send ideas to Mary Ricks: mary.ricks@columbian.com; fax 360-735-4598; phone 360-735-4550.
Steps to build your business: Bruce Lyons said he markets his business in print publications, online and on television, but he feels the driving force of his success has been in the loyalty and subsequent referrals of customers.
Greatest challenge: Communicating the store’s brand is the greatest challenge, Lyons said. The company name does not give a complete picture of what is available. The store offers quality wood furniture with everything from do-it-yourself kits to high-end hand-built items. The store sells furniture from about 25 manufacturers offering more than 15,000 products, Lyons said.
