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It’s hard to believe the Atlanta Braves can be this dumb.
The Braves have not used their controversial “Screaming Indian” logo in any official capacity since 1989, but the team plans to bring it back next season as part of its new batting practice hats.
The Braves first started using the logo in 1954 when they were based in Milwaukee. It was used in various capacities until 1989. The team stopped using it at least in part because of pressure from groups that find the use of Native American imagery on sports uniforms offensive and dehumanizing.
So far, reaction on the Web has been less than positive. Here’s a comment by Bleacher Report’s Timothy Rapp that pretty typical of what the blogosphere is saying:
“Maybe somebody in the team’s marketing department incorrectly surmised that the city of Atlanta loves stereotypical depictions of entire races of people. Perhaps ownership was sick and tired of the Washington Redskins and their culturally insensitive name remaining the most offensive rendition of Native American culture in this country.”
