“We’ve just seen incredible growth since then,” said Cate Conroy, director of marketing for GiveForward.
In 2011, the site hosted about 6,500 fundraisers. This year, through October, the site hosted 14,000 fundraising drives. During that same time period, donations have increased by 2.4 percent. GiveForward medical fundraisers bring in, on average, $4,000, according to the company.
Medical drives quickly dominated YouCaring’s site after its launch last November.
“Medical fundraisers are, by far, the largest use,” said Brock Ketcher, founder of YouCaring.
The site currently has about 5,800 listed fundraisers. Of those, 3,800 are for medical issues. So far this year, medical-related campaigns on the site have raised more than $5 million.
“It’s an unusual way to raise money, that’s for sure,” Ketcher said. “But I definitely think it’s opened a whole new segment for helping people.”