Some TV viewers, however, are learning ways to escape the cable company.
“A lot of people don’t realize the options out there,” said Melisa Otrugman, 32, who scratched cable TV for a mix of noncable alternatives. “There’s a lot of, ‘Oh well, I don’t care. I’m just going to pay it.’ There are so many options out there because the market is realizing people don’t want to pay so much for cable.”
Satellite services, primarily Dish Network and DirecTV, are long-standing alternatives to cable. But a new range of choices is emerging, in some cases blending the low technology of over-the-air broadcast with supplemental programming from online providers as well as Netflix and Redbox. Meanwhile, Clear and others offer alternatives to cable access for the Internet.
To those looking for alternatives, be forewarned: None of the choices match the wide spectrum offered by Comcast, especially at the high end of the price range. Sports fans, in particular, will be frustrated trying to find satisfactory television or Internet sources for viewing live games — which don’t lend themselves to viewing a day, or even a few hours, after they happen.
As things now stand, Comcast can deliver Internet access and telephone service for those willing to pay the price. And some of the alternatives require initial investments for services or equipment, creating a cost barrier for some consumers.