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News / Business

Noodles fights back on low-carb diet trend

By Leslie Patton, Bloomberg
Published: March 18, 2018, 5:46am

Noodles & Co. is making a successful counterattack in the war on carbs.

The pasta chain, hurt by Americans embracing paleo diets and other low-carbohydrate regimens, is trying to prove it can still be healthy. An array of leaner options is winning back customers and will soon include zoodles — a zucchini noodle dish that’s already built a following. This approach helped sales beat estimates last quarter, sending its stock to its biggest rally in almost five years.

The chain is trying to bounce back from an overly aggressive expansion that followed its 2013 initial public offering. Diet trends have not been kind to a chain whose name is synonymous with pasta, but the latest efforts appear to be paying off.

“Improved results give us confidence that we are gaining traction,” Chief Executive Officer Dave Boennighausen said in a statement.

Though sales continued to fall last quarter, the drop was smaller than expected. The decline was 0.9 percent on a same-store basis, compared with an estimated decrease of 2.7 percent.

The menu changes also include more varied items such as Thai green curry and potstickers. Noodles also sells gluten-free options, and its new zoodles dish will go nationwide in May.

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