NEW YORK — McDonald’s is considering another addition to its all-day breakfast menu: Happy Meals.
The fast-food chain says it will begin testing breakfast Happy Meals in Tulsa, Okla. on Monday. The Happy Meals come with either two McGriddles cakes or an egg and cheese McMuffin. McDonald’s says the latter option is the same size as a regular Egg McMuffin, except without the slice of Canadian bacon or butter.
McDonald’s Corp., based in Oak Brook, Ill., has been trying to win back customers since CEO Steve Easterbrook took over last year and said he wanted to transform it into a “modern, progressive” burger company. The company had conceded that it failed to keep up with changing tastes, with sales slumping in recent years.
One of the company’s biggest moves since Easterbrook took over was the rollout of an all-day breakfast menu in the U.S. last fall. It’s not clear what effect the addition is having. Although U.S. sales have been up at established locations in the last four quarters, McDonald’s hasn’t said how much of that has come from an uptick in customer visits, versus factors such as higher pricing.