Design quizzes, smartphone selfies, inspiration boards and apps are the modern trappings of online interior designers who are renovating the process of how style comes home. The concept: a virtual service that democratizes home decorating and beautifies the world, one middle-class living room at a time.
“Most people have had to be their own interior designer because they couldn’t afford to hire one,” says Gretchen Hansen, founder and chief executive of Decorist, a San Francisco-based online design company. Not anymore.
Here’s how it works: Choose a package of services from one of several cyber-savvy design companies. Average prices range from $200 to $700 (though one “mini package” from e-decorator Havenly rings in at $79). Next, take an online quiz designed to reveal your style personality. Then upload digital images and measurements of your space to the website.
You’re then matched with a designer or short list of designers who suit your style. Communication is done through email, Pinterest, phone calls, Skype or direct messaging. Designers never step foot in the room. Virtual concept or mood boards are delivered for review and revision. For the finale, you receive a final room design and layout along with a personalized shopping list. Who does the ordering and shipping depends on the company and the package, but for the most part, you’re on your own when it comes to installation.