SEATTLE — The skies are about to get a lot more stylish — at least, on Alaska Airlines.
Fashion designer Luly Yang, whose international couture and ready-to-wear business is based in downtown Seattle, has a unique assignment: designing new uniforms for the entire Alaska workforce, from flight attendants to pilots to customer-service agents to maintenance technicians. The partnership with Alaska, announced last month, will be a two-year process, with the company’s new look expected to debut in 2018.
“It’s such an amazing project for a designer to be commissioned to do,” said Yang in an interview at her Seattle studio, where the vast skirts of her trademark formal and bridal gowns burst exuberantly from the racks. “It’s a long-term project, and it’s a challenging one because you’re answering to many different needs. The uniform needs to of course reflect the brand. … (Alaska) has a certain persona and a certain personality, and you want that to come through.
“You also want it to function for all the different work groups. The need they have for each garment is different. That’s why we spend months just listening, getting surveys, doing focus groups, before we even begin to decide what it’s going to look like.”