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Premium economy coming to American

By DAVID KOENIG, Associated Press
Published: December 13, 2015, 6:03am

DALLAS — American Airlines will start selling premium-economy service on international flights.

The service includes leather seats, entertainment systems and meals, and will cost more than coach but less than business class. American isn’t stating prices.

American, the world’s largest airline, said Wednesday that it will launch the service late next year on select planes. It seeks to stand out from U.S. rivals and compete with foreign airlines that already offer premium-economy seating.

Premium-economy customers will get wider seats, but they won’t lie flat like those in business class, a personal entertainment system, meal service, alcohol and priority check-in and boarding, American said. The service is a step up from American’s Main Cabin Extra seats, which offer economy-size seats with more legroom. Premium economy will be walled off from both business class and the main cabin.

“We had a large set of customers that wanted something that was greater than the main-cabin experience but not all the way to business class,” Andrew Nocella, American’s chief marketing officer, said.

Nocella said fares might be similar to those charged by American’s partners, British Airways and Japan Airlines, for similar seats. On six randomly selected January round trips between New York and London, BA last week was charging more than $1,500 for premium economy, between $700 and $800 for the cheapest coach seats, and about $5,700 for business class.

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