LONDON — A live orchestra, a starry front row, clothes boasting a proud British heritage and craftsmanship: Burberry knows how to put on a crowd-pleasing spectacle.
The luxury British design house blended fashion with entertainment in its biannual display Monday at London Fashion Week.
The clothes, of course, are the main selling point, and Burberry makes sure there is something for everybody. A key theme is mixing elegant with street cool. There were lots of opulent black and gold English lace, wispy sheer outfits and silk slip dresses, dressed down with unbuttoned fluid trenches, nylon rucksacks and sporty flat sandals. The brand’s best-known beige trench took a backseat to military-style outerwear: black and navy pea coats with bright gold piping and gold buttons, which design chief Christopher Bailey said were made by the same company that dresses Britain’s royal guards.
If the show didn’t feel particularly summery, what with the mix of silks and heavy coats, it’s because Burberry wants to cater to international customers, especially those in China.