Last-minute automated phone calls, fundraisers, bonuses for campaign managers and transfers into surplus accounts were just some of the expenses incurred by politicians in the week leading up to the Nov. 6 general election, and in the election’s aftermath.
The spending habits of candidates in Clark County, reflected in the latest disclosure reports, give a glimpse into their diverse campaign strategies. Democratic state Sen.-elect Annette Cleveland, for example, paid more than $2,000 for a company to beef up her online presence — by maintaining her website and Facebook page.
“Being a first-time candidate and not an incumbent, I felt really strongly that we needed to use all communication tools available to us,” Cleveland said.
She also rewarded those who helped her win. She gave her campaign manager a $3,500 “winning bonus,” and the Northwest Passage consulting company a $4,000 victory bonus, according to the campaign expense report Cleveland submitted to the state’s Public Disclosure Commission last month.