Unwrap this year’s hottest local gifts and musicians will make beachy sounds, youngsters will weave colorful bracelets and wine lovers will ring in the holiday season with bargain-priced vino.
That’s what locally owned retailers predict, based on their best-selling items sold so far during this year’s make-or-break holiday sales season.
The National Retail Federation expects the average holiday consumer will spend $749 on gifts, decor and greeting cards this year, up slightly from the $740 last year. The group predicts seasonal sales to rise 4.1 percent over 2011 sales. In Clark County, store-only retail sales totaled $538 million in the three months ending in December 2011, the Washington State Department of Revenue reported. It was a modest 2.7 percent increase from the county’s fourth-quarter spending the previous year.
With the economy still wobbly, consumers are expected to continue a three-year trend of spending carefully throughout the holiday season, according to Florida-based consumer marketing group Valpak.